Tag: Kenya

  • The unseen truth about global trust in news 

    The unseen truth about global trust in news 


    Luba Kassova and Richard Addy argue that the widely repeated claim that global trust in news is in decline is misleading and overly shaped by the U.S. experience.

    Trust is the currency which makes democracies and societies function; the social glue that binds people and structures together.

    Undermining trust in the governance system, in institutions, in media and between people is an early step in any authoritarian’s plan for destroying democracy. 

    Given that news media’s narrative about itself is important in shaping public opinion, it is noteworthy that for over a decade global news media has largely argued that trust in news is declining.

    AKAS’ analysis of over 500,000 online news articles published since January 2020, using the GDELT global news database, revealed that terms emphasising declining trust in news featured six times more frequently than those suggesting stability or increased trust. 

    To test the collective wisdom further for World News Day, aimed at amplifying the value of fact-based journalism, we asked ChatGPT to summarise the global trend for trust in news in the last five years.

    Its answer confirmed a negative lens, stating that global trust in news had generally declined due to sustained erosion driven by “misinformation, political polarisation and news avoidance.”

    In short, this narrative of decline is among the least contested and most repeated beliefs in journalism. But is it true? To find out, we interrogated seven leading surveys covering news trends.

    The analysis discovered that blanket statements about decline in global trust in news are inherently inaccurate and overly negative.

    Whilst in the US, trust in news has collapsed since the 1970s, this is not reflected much in the rest of the world, especially in the last five years when trust in news has often risen. What this reflects instead is a tendency for media to project trends observed in the US as global phenomena. 

    Over the last decade the UK public’s trust in news media has been amongst the lowest.

    However, since 2020 UK trust levels have stabilised or even crept up. Moreover, despite being low, Ipsos’ Veracity Index, corroborated by research from YouGov, shows that the UK public’s trust in journalists has risen from 23% in 2020 to 27% currently.

    AKAS analysis of Reuters Institute’s  Digital News Report (DNR), Edelman Trust Barometer, The World Values Survey and Eurobarometer shows two distinct trends in trust in news in the last decade, with the start of the Covid pandemic being a watershed moment. 

    Between 2015 and 2020 the trend in trust in news was inconclusive: two of the sources broadly showed a decline while the other two generally showed rises.

    The global picture has been more positive in the last five years with all three sources measuring trust since 2020 showing stable or increasing public trust in news.

    For example, in 2025 Edelman Trust Barometer reported an average trust in media of 52% across 28 countries – the highest ever recorded by Edelman. 

    Trust in news is amongst the highest in the Nordic countries. The DNR reveals that 67% of adults in Finland and 56% in Denmark trust news most of the time, with trust increasing by 11 and 10 percentage points respectively since 2020.

    This success story gets lost in the prevalent yet unfounded negative narratives.

    Rasmus Kleis Nielsen, Professor of Communication at the University of Copenhagen, highlights three factors contributing to the consistently high trust in Nordic media: higher trust levels between people in the region, greater trust in institutions, and a smaller proportion of people using social media as their main news source.

    “The relatively stronger connection Nordic publishers have been able to earn and maintain helps underpin trust as, when it comes to news, people tend to trust outlets they routinely use,” concludes Nielsen. 

    The DNR and Edelman also show high trust in news in other countries since 2000 including in Nigeria and Kenya.

    The 2025 DNR shows 68% of adults in Nigeria and 65% in Kenya trust the news most of the time, a 15-percentage point increase for Kenya since 2020.

    Pamella Sittoni, Public Editor at The Nation Media Group in Kenya, attributes the rise in media trust in part to a history of credible private media considered relatively independent from state influence, and in part to a large population of educated young people who cross-check what they read on social media or websites by visiting traditional trusted sources.

    “There’s been considerable reduction of trust in the government and even in the now fragmented religious groups, which has left the media as the key purveyor of truth,” she says.

    Undoubtedly there is much that news media can do better to grow public trust, but the blanket claim that global trust in news is in decline is erroneous and plays into authoritarians’ plans to destroy trust in independent media.

    To protect truth and democracy we must resist regurgitating unduly negative interpretations and just turn to the facts.

    By Luba Kassova & Richard Addy

    Luba Kassova is a media expert, researcher, journalist, and co-founder of AKAS, who covers social and media trends, democracy, AI and equality. 

    Richard Addy is a co-founder of AKAS, strategist, international media consultant, and a former chief advisor to the BBC’s Deputy Director General who ran BBC News.

    This article was commissioned as part of World News Day – a global campaign to highlight the value of journalism. It is organised by WAN-IFRA’s World Editors Forum, Project Koninuum and The Canadian Journalism Foundation.

  • Shutting down the internet shuts down your Right To Know

    Shutting down the internet shuts down your Right To Know

    Winnie Kamau calls out the alarming global trend of governments shutting down the internet in times of political crisis, with 294 such shutdowns in 54 countries in 2024 – including 15 in Africa.

    On 28 September, the world marks both World News Day and the International Day for Universal Access to Information. For many African countries, these days have always been marked with a realm of hope but in the recent past, it is a reminder of a worrying trend. 

    When events become politically sensitive or socially tense, governments sometimes respond by shutting down the internet or silencing broadcasters, cutting off the audience; this action severs access to credible news precisely when the public’s need for it is greatest.

    Misinformation and disinformation are rampant on social media platforms such as TikTok Live, which have become an alternative source of truth for many.

    In Kenya on 25th June 2025, the Communications Authority (CA) ordered all media stations to cease live coverage of Gen Z-led protests, warning that non-compliance could result in their broadcast signals being switched off.

    Reports and widely circulated social media images showed CA staff deactivating free-to-air signals and taking NTV and KTN transmission stations off-air.

    This move silenced real-time reporting and public discussion during a critical moment in the nation’s democratic engagement. 

    Similarly, in Malawi, internet blackouts during protests have restricted information flow, limiting citizens’ access to trusted sources and journalists’ ability to report freely.

    These shutdowns not only block access to facts but also create fertile ground for misinformation and rumours to spread, as people turn to unreliable sources in the absence of verified news.

    The fundamental right to know, often referred to as the right to information or freedom of information, is a cornerstone of democratic societies and a universal human right.

    It empowers individuals to access information held by public bodies, fostering transparency, accountability, and public participation in governance.

    However, the reality in Africa starkly contrasts with global norms.

    Only 55% of Africa’s population lives in countries with access to information laws, according to an Afrobarometer report.

    This contrasts sharply with a global average of 91%, revealing a significant gap in legal protections for the public’s right to know. Eye on Global Transparency (EGT) notes that just 29 out of 55 nations on the African continent, including MENA countries, have such laws in place.

    This imbalance has profound implications. Where such laws are absent or inadequately enforced, citizens are often denied the ability to scrutinise government actions, understand policy decisions, and hold their leaders accountable.

    This lack of transparency can breed corruption, hinder good governance, and stifle the development of robust civil societies. It also restricts the ability of journalists, researchers, and civil society organisations to conduct their work effectively, limiting their capacity to inform the public and advocate for change.

    The struggle for universal access to information in Africa transcends a mere legal battle; it is a pivotal fight for the very essence of democratic principles, the protection of fundamental human rights, and the acceleration of the continent’s socio-economic progress.

    In an increasingly interconnected world, where information is power and a catalyst for development, restricting or denying access to the internet and other communication channels has far-reaching consequences that undermine these foundational pillars.

    Advocating for universal access to information in Africa is a comprehensive endeavour that addresses legal frameworks, safeguards human liberties, and propels economic and social advancement.

    It is about empowering individuals, strengthening institutions, and ensuring that the continent can fully realise its potential in the 21st century.

    Internet and media shutdowns silence both citizens and journalists. Without connectivity or access to broadcasters, reporters cannot verify facts, share updates, or reach audiences. 

    Ordinary people cannot access trusted sources or share what they witness.

    Shutdowns fuel misinformation. When official channels go dark, rumours and false information thrive, causing confusion, fear, and sometimes violence.

    The shutdown playbook is spreading. From blocking social media platforms to cutting mobile data entirely and silencing broadcasters, these tactics are often justified as “security measures.”

    But they are frequently used to hide election irregularities, police violence, or political unrest.

    A new report from Access Now and the #KeepItOn coalition, Emboldened offenders, endangered communities: internet shutdowns in 2024, reveals a record 296 internet shutdowns across 54 countries in 2024.

    Notably, Africa experienced its highest number of shutdowns ever recorded in a single year, with 21 incidents impacting 15 countries.

    In moments of profound upheaval, the role of journalism transcends mere reporting; it becomes an indispensable lifeline, connecting communities to vital information and holding power accountable. 

    When governments resort to the drastic measure of blocking communication channels, they not only silence dissent but also sever this crucial link, plunging citizens into a vacuum of uncertainty and misinformation.

    Yet, even in the face of such oppressive tactics, courageous journalists, driven by an unwavering commitment to truth, find alternative avenues to report and ensure that communities remain connected to reliable information.

    To effectively push back against these alarming trends of internet shutdowns and communication blockades, a united front is essential.

    International bodies, with their diplomatic leverage and human rights mandates, must work in concert with media organisations, who understand the intricate dynamics of information dissemination, and technology companies, the custodians of the very infrastructure being manipulated.

    Together, we can exert significant pressure on governments to cease these disruptive practices and ensure that people remain connected to trustworthy news sources.

    Because when the internet goes dark, or broadcasters are silenced, the space for accountability shrinks, allowing misinformation to flourish unchecked and leaving populations vulnerable to manipulation and exploitation.

    The free flow of information is not a luxury; it is a necessity for a just and equitable world.

    By Winnie Kamau, Kenyan based editor and data journalist. 

    This article was commissioned to mark World News Day, a worldwide campaign highlighting the essential role of journalism in providing facts and clarity.